Founded in 1990 By Luigi (GINO) Gerace, in Pioneering, inspirational and passion – 2020 marks the 30th Anniversary of EXCELLENCE of Hairdressing & Beauty. Luigi has long been renowned as an innovator, having mastered his skills from both Italian high fashion and hair styling. Gino was amongst one of the very first in the hairdressing salon to offer freshly ground finest Italian coffees and a large variation of beverages.
Gino’s passion for customer care had led him to research further afield to find products that didn’t damage the hair, but brought out the beauty in it. He was the first salon to offer pure Organic colouring and hair products in West London.
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